One of the south’s most recognized restaurant brands has updated its iconic signature logo. LuLu’s has launched a fresh new look for their 19th summer season catering to the thousands of families cascading upon their coastal restaurant destinations and has landed on a new modernized, clean, fresh look. The new logo incorporates the tropical flair, sun, palm trees, and the effortless flow of water, symbolizing the playful ease you and your family should feel as you enter onto one of LuLu’s properties.
Celebrating the culture built over the last 19 years, Buffett and team felt an updated look was relevant as the company begins a new phase of expansion. The new LuLu’s logo embodies the colorful spirit of the brand with a new clean and fluid look, encompassing LuLu’s new growth and representing its bold, bright future.
Making the most dramatic change to its identity since moving to the Gulf Shores location in 2004, the new design was created by Lisa Terrell, LuLu’s graphic designer who has been with the company since its conception, and spearheaded by George Martin, LuLu’s Chief Operating Officer. Regarding his clear vision for the update, he explained, “We wanted to evolve our visual identity while maintaining a reflection of our culture. Our ultimate goal is to keep the elements that are so classically LuLu’s with a fresh, modern twist.”
Earlier in the season, Lucy Buffett, owner of LuLu’s, announced her third location in Myrtle Beach, South Carolina. “With our plans for expansion, we felt it was the right time for the logo to ‘grow up’ a bit! ” said Buffett. LuLu’s Myrtle Beach will showcase the latest logo design, while keeping the true LuLu’s essence that visitors enjoy at the flagship location in Gulf Shores, Alabama, and Destin.
While continuing the commitment to vacationers and locals alike, it is LuLu’s mission to protect and maintain its brand identity and culture, while positively impacting one community at a time. The latest logo will appear on all platforms over the summer. The process will take over a year to complete, with the updating of billboards, menus, staff shirts, gift shop merchandise and much more. Stay tuned at LuLuBuffett.com.
– Gabrielle Barnett