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Seeing Red at Bud & Alley’s in Seaside

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Steven Lohr of J. Lohr Wineries.

Bud & Alley’s Waterfront Restaurant on Scenic Highway 30A in Seaside ushers in fall with a festive kick off the four-day 28th Annual Seeing Red Wine Festival by hosting the highly-anticipated Vintner Dinner.


This year’s dinner will be held throughout Bud & Alley’s on Thursday, Nov. 8. A reception begins at 6:30 PM, and dinner follows at 7.


Executive Chef David Bishop, who marks 11 years at Bud & Alley’s this year, will create a special four-course sea and farm-to-table harvest dinner paired with wines selected by Steven Lohr, CEO of J. Lohr Wineries. He will be showcasing their higher end Signature Series line.


In 1972, at the age of 10, Mr. Lohr helped his father Jerry plant their first vineyards in Greenfield, in the Arroyo Seco appellation of Monterey County. From that point through high school, Steve often spent weekends working with his father in the vineyards and learning about winegrowing, which fostered his lifelong passion for viticulture.


After graduating from Stanford University with degrees in civil engineering and economics, Mr. Lohr split his time between winegrowing and designing and building high-end custom homes on the San Francisco Peninsula.


In 2003, he began to devote his full energy to J. Lohr Vineyards & Wines as the company’s vice-president of planning & development. In 2009, he was named executive vice-president and chief operating officer for J. Lohr Vineyards. For the next four years, he oversaw the management and development of J. Lohr’s vineyards in Paso Robles, Monterey County and St. Helena.


Today, Steven Lohr continues to champion J. Lohr’s position as an industry leader. From the winery’s pioneering work in the area of viticultural research to its unveiling of the largest photovoltaic solar tracking array in the wine industry and its many industry and appellation-based policy initiatives, Mr. Lohr works locally, nationally and internationally on behalf of his family’s winery and the broader wine industry.


Featured Lohr wines will include 2016 Flume Crossing Sauvignon Blanc, Arroyo Seco; 2016 Arroyo Vista Chardonnay, Arroyo Seco; 2013 Highland’s Bench Pinot Noir, St. Lucia Highlands; 2014 Tower Road Petit Syrah, Paso Robles; and 2014 J. Lohr Signature Cabernet Sauvignon, Paso Robles.


“Hosting special dinners like this personifies our mission of celebrating good food, good people and good times,” said Bud & Alley’s founder and owner Dave Rauschkolb. “This annual event is particularly special to us, because it was one of those organic events that took hold and the wine festival grew from there. For all of us here at Bud & Alley’s, it’s all about gathering together and eating wonderful food and drink with great family and friends.”


The winner dinner is $195 per person and includes tax, fees and gratuity. Space is limited and reservations are required. To reserve your place at the 2018 Seeing Red Vintner Dinner, call 850-231-5900.


After the Vintner dinner, the event continues through the weekend. The Al Fresco Reserve Tasting is on Friday, Nov. 9, at 6 PM on Seaside’s Lyceum Lawn. The Grand Tasting is Saturday, Nov. 10, from 1 to 4 PM throughout Central Square in Seaside. The weekend wraps Sunday, Nov. 11, with a Celebration of Bubbles from 10 AM to 1 PM in Ruskin Place.


A portion of this year’s proceeds will benefit the Seaside Neighborhood School and the Seaside Institute. Purchase event tickets at

Zandra Wolfgram


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